Sunday, May 30, 2010

Brooklyn's very own Spike Lee x Absolut Vodka

Even though he lives on the ritzy Upper West Side of Manhattan these days, Oscar-less lensman Spike Lee will continue to rep Brooklyn until the day he dies.

That’s why we’re not surprised to see him team up with Absolut to endorse their latest limited edition of vodka — adeptly-titled Brooklyn. The bottle of apple & ginger flavored yumminess was designed in collaboration with the brainchild behind hit flicks like Do The Right Thing and Jungle Fever. The uniquely-designed bottle pays homage to Spike’s home borough and its signature brownstone –specifically the one in which Spike grew up in the NYC borough’s Bedford-Stuyvesant neighborhood.

Absolut is donating $50,000 of the proceeds from the sale of Absolut Brooklyn to Habitat for Humanity, which will build affordable green housing in Bed-Stuy.

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